Certainly as a trend over the last 10 years in Canada there has been a very large move to introduce many more non-conventional types of pest control products into the mix. For example, there's been quite a substantive increase in the use of biological pesticides, ones that have a much safer profile for the environment in general. Interest in organic agriculture, as you're probably aware, has increased significantly in Canada over the years, so we've had to adapt some of our approaches to make sure we can still respond to the need for certain types of products in organic agriculture.
On January 27th, 2015. See this statement in context.