I can understand why constituents, especially in urban centres, would be forgiven for their belief that there is a dire crisis for bees. The statistics don't support that. Nevertheless, when we looked at the issue of potential exposure of our products to bees, we took that very seriously, and I talked about some of the measures that were put into place. Insecticides will kill insects, and bees are insects. We've never denied that. The issue is trying to keep the bees and the pesticides apart.
When those seed treatments were brought to the market, it was an innovation heralded even by some of the very groups that are countering them now, because you were now taking a very small amount of pesticide and putting it on a very small surface and putting it in the soil. There was no more spraying; there were no more granular products. It's a revolutionary way of delivering a product exactly where it needs to be, and we still maintain that's the case.