It's not only Canada's food guide; there are also incredible amounts of information that we provide to Canadians on www.healthycanadians.gc.ca. We have a nutrition facts education campaign that was launched in 2010 that talks about the nutrition facts table, how to read it and understand it. We've worked with industry to reduce the amount of trans fats in Canadian food and in promoting better labelling.
As a result of that, in a very short period of time we have seen Canadians' intake of trans fats decreased over 60% in just a couple of years. In fact, we know now from ongoing testing that in some segments of our population the intake of trans fats is reduced by almost 90%. So I think we're on a good track.
There are also early signs that decreasing sodium levels in some important food categories is happening. As you know, experts set those levels. What we do is try to disseminate all that information to people so they can make good choices. We literally can't be at the table with people and their salt shaker, but we can advise them on why they should not be using too much salt on their food. We do that widely. Promoting healthy options does get results. We have very good promotional awareness campaigns making sure that physicians have adequate resources to give to patients, nutritionists, and we do disseminate that information. We've seen great results because of that.