I think the reality is that if you can target young people and prevent them from starting to smoke, that's where the efforts have to be made. I look back to my own time in school, in high school, when if you didn't smoke, you were on the wrong side of societal favour. That's changed immensely, but I still see too much of it.
You're basically suggesting that we ban menthol and flavoured tobacco products, and I know they've moved on that in my province.
On early detection, you mentioned that there is a screening program in place in the United States. What has the experience been under that program? Do you have any idea of the cost? We have a public health care system here, so you have to look at the cost as an investment more than just as a cost. Can you comment on that?