Great. I'm also thinking about something in line with what my colleague was saying. I look at the Mental Health Commission of Canada, and it actually engaged members of Parliament in something it called “308 conversations”, which were focused on suicide prevention. I think all 308 of us have opportunities within our communications. That's just another method. Although it sounds as though a ton of work has been done, I don't know if there's been any research on the level of penetration and awareness of this as an issue.
Ms. Bush, maybe you could talk to the issues of penetration and awareness.