I just wanted to make a comment that 20 to 30 years ago, everyone was worried that all artistic endeavours and sporting events in Canada were going to be cancelled because tobacco sponsorship was being banned, but we haven't seen that in Canada. Other companies will step forward.
The other thing I wanted to mention was that in the province of Quebec, sponsorship is allowed. It is one of the exceptions that they have, but they allow it in the way that Senator Greene Raine was talking about. The branding has to be very subtle. They're not allowed to have any big imagery with any type of sponsorship that occurs at children's events, for children's sports, etc., so it can also be done in a subtle way.
Thank you.