Certainly. I was going to say that the law in Quebec only goes up to age 13, so what we do see in Quebec is a lot of targeting of teenagers. Teenagers are definitely a population vulnerable to advertising. I'm sure you'll have other experts talk about teen brain development, but in the teen brain their prefrontal cortex is not fully developed, so they are very vulnerable to food and beverage advertising.
They are also very influenced by their peers. They're at an identity formation stage of their lives.
One of the things about digital marketing is that it's very different from other types of marketing, because the boundaries between entertainment and marketing are very amorphous. With teenagers, we find that they often don't even recognize that they're being advertised to when it's in a digital format. They're not able to pick it out. It's not like picking out a TV advertisement, so it's inherently unfair to be advertising it to them.