Absolutely. Obviously, lots of teenagers have part-time jobs. They have more pocket money from birthdays, etc. They have financial independence and they have lots of mobility. They're walking around. Teenagers are not making good food choices in Canada right now. We know that. I think that not marketing to kids would have a tremendous impact on changing their food preferences and their food intake as well.
On April 18th, 2018. See this statement in context.