Traditional media like television are still playing a big role in children's lives, particularly younger children, but as kids get older, they obviously move more and more into digital spheres. In the recent study we did looking at social media, we saw children on the social media apps for just 24 minutes during weekdays and 48 minutes on the weekends, but for teenagers that rate was 136 minutes on the weekends, just on social media sites. That's just one type of digital media they are looking at.
Obviously kids are on digital media, but they're still watching over two hours of television per day.