I think it's going to be difficult but not impossible. I think that much can be done through watching the advertisements, to see if there are particular attributes to those ads that clearly identify teens—and they're there. Again, I'll point to the beverage industry, because they do the best job at advertising to teens. They have teens on their website talking about how they get more friends with this, and asking them to share their likes with other friends. There are some obvious ways they target teens. Having teens in the ads, for instance, makes them much more appealing to teens. I have to chuckle. I was watching Hockey Night in Canada the other night, and they had the guy with the beard eating his Frosted Flakes. I'm actually not that worried about that ad. I don't think it's going to appeal to too many 16-year-olds and 17-year-olds. So there are ways to sell unhealthy foods to adults without infringing on kids. I think there are ways to do it. It's going to take a little bit more study.
On April 23rd, 2018. See this statement in context.