Yes. I think if you look at the websites of the various national sports organizations, you'll see there are many different categories of sponsors for amateur sport. What we're specifically talking about today is community and youth sport, which is not a property that's easily commoditized in terms of value. The ones we are talking about are providing significant subsidies to the cost of programming.
Based on what I'm hearing from the experts, the ability to find a sponsor to step in to that position is very limited. If we felt that we had enough sponsorship in amateur sport, I don't think you'd be hearing about the athletes asking for additional funding through the athlete assistance program. I don't think you would be hearing about some of the debates between amateur sports which are losing funding because they didn't have the performance at the Olympics or Paralympics.
We know we are underfunded in amateur sport, and if there are other organizations from a private perspective that would like to step up and support, we are absolutely open to that.
The reality is that there's a significant amount of support that comes from food and beverage companies, so the gap that would be created by the way the bill is currently written would be significant. We would see immediate impacts in terms of access to and subsidies for children's programming.