Thank you very much.
The question I have for you does not only concern the cans, but it is related to advertising. Everyone says that we have to raise awareness and protect young people, inform them and so on. However, someone pointed out that the only code governing advertising for alcoholic drinks was issued by the CRTC and goes back to 1996.
There is a fundamental issue: the CRTC has no authority over the Internet or social media. I can assure you that very few teenagers still use television in the way people did 20 or 30 years ago. However, they are present on Instagram, Twitter and Facebook.
The sale of alcoholic beverages is encouraged through advertising, but there is practically no control over this since the tools we have at our disposal are governed by the CRTC and are completely obsolete.
What do you think of that situation?