Yes, I will try to answer you as well as I can.
It is true that the industry is adjusting its product in order to reach new customers—mainly women, for instance, for whom they have created some very easy-to-drink products. This is okay as long as the product is fair and honest. When you have sections in various state-owned, government stores....
You know, the different between a government-owned store and a grocery store is extremely simple. If you go to an SAQ or an LCBO store, you know you're buying alcohol, because that's all they have. When you go to a grocery store, you may go to buy chocolate or milk or a newspaper or whatever, and—oh, by the way—there's also alcohol.
The place is quite important in itself, because the place sells itself to the customer: “here there is alcohol”, and anything you can buy here, except the bag, is alcoholic.
That's one item of clarity and clarification. Number two is, it is true that it's more convenient to have already-made sangria. That's right, but when something starts as something useful and turns with time into something that becomes dangerous, then we should act on it. We can find some boundaries that will set the record straight again for the consumers.
We're not talking here about the prohibition of alcohol; we're just saying that it should be framed appropriately, controlled, whether by the place or by the product or by the promotion or by the price. The four Ps of marketing should apply here.