Absolutely, in my opinion, and I think the previous speaker would concur.
One of the problems that several people have mentioned is that the CRTC code is old. It hasn't been updated in 25 to 30 years and it only applies to old-fashioned media. When you look at digital media, one of the big areas in which young people are really engaged in promoting the products, as described, is on the Facebook and Instagram accounts of bars and nightclubs, where they put photos of young people who are drunk, often very youthful-looking, and engaging in all kinds of behaviour. I've shared some examples, so that's one area. I'm not sure what can be done federally, apart from expanding and reviewing the CRTC code. Then names like Delirium, Rehab, FCKDUP, and so forth could also be specifically excluded, as there should be some standard there. There's a cannabis act and a Tobacco Act, but we have no alcohol act. As I've just shown, alcohol causes 50 times more harm than cannabis in Canada today.