As I explained, the federal government has legislation, a regulation, or code, the CRTC code, but this only applies to radio and television. The provinces have regulations. I believe that British Columbia applies the CRTC code to all forms of advertising. In Quebec, the Régie des alcools, des courses et des jeux has come up with its own regulations.
This begs the question of why the Internet and social media have not been monitored. This is a very important question, but I already know what the industry will say. Advertising can be placed on a Facebook page in French. The Geloso Group, which made the FCKDUP and Poppers drinks, has a number of Facebook pages. However, it is very easy to claim that they are not intended for just Quebeckers, but for all French Canadians. Do you see?
That is why it is important that we adopt clear federal legislation for social media, as Norway and France did in 2012.