When we started doing focus groups with the schools—we did separate focus groups with the parents, kids and teachers—we found that children actually have a pretty big voice in the homes. Traditionally, in South Asian families, grandmothers would make the food and the families would just eat whatever the grandmothers made. Now, we're finding the culture has shifted to where kids are having a bigger voice and they're having a bigger impact on the food that's made at home.
We feel that by including the family unit, the parents and the children collectively will start to get children to think differently. When children are in elementary school especially, they start to adopt healthier behaviours than they do at a later age. By a later age, they've already created their own habits.