I'm not sure I said that it wasn't working, but I do think that there's more that can be done in the area of prevention and public education. I think there are two components to that. One key component is about prevention, writ large, and the role that we and the provinces and territories have in schools and in helping children to understand what drug use means and what drugs look like. A fair amount of work has been happening there, both at the federal level and at the provincial and territorial level.
I think there has been a change in messaging and in tone in how people are doing that across the country, from this mantra of “don't do drugs” to instead providing evidence-based information to children in the context of peer education and teacher education. That helps to move that forward.
The second piece I was talking about was this issue of stigma and the idea that many people see drug use as a moral failing. There is the lack of understanding around the fact that it is in fact a health issue—there is a serious health component to it—and that it can happen to anyone in any walk of life across this country.