If the products are entering Canada, they are going to be bound to ensure that front-of-pack labelling will also have to be on the products. That is a part of the process for sure.
In no way are we penalizing Canadian companies. We want to make sure we can provide Canadians with easy access to information regarding the food choices they make.
We recognize that Canadians are extremely busy. I know that when I'm in the grocery store—and I'm sure it's the same for you, Marilyn—I just put things in my shopping basket very quickly. We just want to make sure that Canadians have a quick reference guide to allow them to make the healthy choice the easier choice.