Even today I think there are examples—and I think smoking-cessation aids are a good example—of how economically it makes a lot of sense to make those accessible.
Our focus really is more on ensuring that we have a regulatory system to put these products on the market in a way that they're accessible to Canadians more quickly than they are now. They're waiting seven to nine years in comparison to how long U.S. and EU residents are waiting, and there are many Canadians who would prefer to take that control over their own health that way, and could do so successfully, who right now have no choice but to go to the doctor to get a prescription. These are for ailments that have already been clearly diagnosed, when the patient is very confident and able to self-treat.
So we look at it more as a matter of lowering barriers outside the pharmacare to make pharmacare more affordable.