I would say that at our current place in time, there are some people who are ideologically opposed to thinking differently about the situation in which we find ourselves. They think that people who use drugs inappropriately have no one to blame except themselves and that if they want to get out of it, they should pick themselves up by their bootstraps.
I equate it in certain way to those who are opposed to vaccinating their children. Nothing you can say to some people will convince them of the science that's clear, so we stop wasting our breath in certain directions and look for other non-traditional allies who can support you, such as public safety players who are on the ground, see the impact of drug use and, while historically may have been of the same mindset, have come to realize that there has to be a better approach.
Look for those new allies who can strengthen our argument and work with us moving forward.