Yes, that's what I was alluding to. Several television series and movies have glamorized it. Take even the word “methamphetamine”, to the point where we talk about “crystal” methamphetamine; as we talked about earlier, the people watching are possibly comparing it with other drugs—recreational drugs like cocaine, or even marijuana, for that matter, and stuff like that. They don't realize what's involved with this type of drug, the compounds that go into it, and the highly addictive “one-time use” type of attraction that will happen as a result of experimenting with it recreationally.
The big thing is that the market itself is making the product look more attractive to appeal to more people and to attract different types of socio-economic age groups. They're making it look that much more appealing and less dangerous, so to speak.