I'll speak from the perspective of a not-for-profit. I can say that Alberta Blue Cross is very effective and efficient because we deliver services on behalf of the government and it is imperative that we constantly prove to the government our value for money. I can say there's no profit there; it's on a break-even perspective.
On our corporate basis, as a not-for-profit, if there are any remaining funds from collective lines of business, they have to be reinvested in keeping premiums competitive and in offering our wellness programs to promote prevention. We believe we need to ensure that we reduce the burden of disease and lower costs to lessen the cost factor in the future. This is something I haven't heard too much about, and it is very important to us. Of course, any additional funding would go back into innovation and systems, into some of the new things that everybody wants an app for.
I looked at the CLHIA-stated industry averages. I can say that we are much lower when it comes to cost than what they have quoted. Being a not-for-profit and having no shareholders, we have a mandate that is quite different. Everything needs to be reinvested or kept at a lower premium.