Mark, you were in Colorado. I was in Washington. We have talked to Oregon. I think it's fair to say that Washington—I think it was Washington—out of the box went tax heavy. They weren't competing with the illicit market. Their numbers, when I was in Washington last year, were pretty staggering, in terms of the amount of purchase still in the illicit market. They learned a very serious lesson from that and moved very quickly to change the price point through taxation, in terms of product available for sale.
Price point here is going to be key in terms of what you see in the illicit market and how effective the legal market is at moving people over. Quality control, the guarantee that your product isn't cut with something like fentanyl, or whatever else is also important, but price point moves consumer demand. I think both retailers and the states have learned from experience that taxes cannot just be layered on, and retailers understand....
Costs are coming down in these states. It's a competitive marketplace. Costs have come down dramatically. I would say that, on any given day, in the legal market and the illegal market, cost per gram is pretty similar.