Thank you for that, I think you've expressed the problem with the issue well. I've been told from many producers that, as you've said, we need product differentiation, enough information, not only to distinguish the product from the illegal market, but from within the legal market where there will be different products that will be produced by different producers with different characteristics. Then there's the need for sufficient information on the packaging so that the customer actually knows what it is they're taking and knows what it's for, and finally, as you said, to compete effectively with the illicit market where there will be no rules whatsoever on how they brand.
I'm going to turn to Mr. Lucas.
Do you have any feelings on that? I'm looking specifically for your views on what is currently in Bill C-45, contained in section 26, because it is a very narrow set of restrictions on the labelling and advertising right now. Again, I'd like your advice on whether you think it's too narrow.