I think that is a part of the solution. Medical cannabis is already distributed online and there is no doubt that it will also end up being provided in pharmacies. It is very appropriate for it to be available in pharmacies. I am not necessarily talking about cannabis buds or flowers. Cannabis extracts in the form of capsules and oil are certainly appropriately placed in pharmacies, and the distributors could be given specific training in the use of medical cannabis. I have no doubt that it will end up being available in pharmacies, and we agree with that.
Certainly, recreational cannabis is going to divide the markets. There really has to be a source of information for adults who wish to buy it, other than at the point of purchase.
To give an example of one of the challenges faced right now, if we did a comparison with the beer industry, let's say we had a beer industry that only allowed white labelling of beer. The label would only say the alcohol level that would be in it. I would not presume to know what the members of this committee like to drink, but if you're someone who favours a smaller batch brewer or a higher quality beer, there would be absolutely zero incentive for that brewery to continue making high-quality product, because everything would become Old Milwaukee. The reason it would become Old Milwaukee is because there would be no reason for anyone to focus on quality if there were no way to differentiate the quality of one product from another.
I think it's very important that we realize that if we want to support smaller brewers, if we want to encourage quality products to be produced out there for Canadians, we need to be able to allow some limited branding to adults in order to encourage those distributors, those producers, to focus on a quality product. If it's purely white-labelled, people are going to be growing fields of very low-quality cannabis and that's all that's going to be available to Canadians in the coming months.