Thank you for that.
You also wrote about public education campaigns and that this has to be part of it. Again, we agree that Bill C-45 has to include robust public education, particularly directed towards our young people.
We've seen public education campaigns in the past that were, to say it charitably, a little clumsy. I think we can all remember laughing at the ad with the fried egg in the pan, "This is your brain on drugs". We know that just did not resonate with anybody as an effective deterrent. What would be the most effective way of transmitting to young people that this is something they shouldn't be doing?