As I referred to earlier, it is about having conversations and normalizing the conversation about substance use and not limiting it just to cannabis. As a society, we are very uncomfortable. We don't like talking about sex, we're not great talking about alcohol, and we have a significant paradigm shift going here when it comes to currently illegal psychoactive substances. It's making sure that parents, teachers, social services, and health professionals all have tools to help them have that conversation.
Do I want to see a national campaign that is the Government of Canada telling you how to smoke pot? No. I don't think that is a legitimate way forward. A national campaign that directs all Canadians to vetted resources that are going to help them have that conversation in different contexts is the way forward.
It's simply having honest conversations and trying to leave personal biases or the myths that you've carried from your childhood out of the conversation. It's having an open mind when you're talking to kids or family members about this, and then being able to have an honest conversation about why you want to use these substances. If it appears that there's problematic use happening, it's being able to have that conversation as well.