It could be, but I think it would be a different approach. I think we now know about this. The science has been proven. Kids are starting to get it. They're starting to understand that there is some risk to their personal health and the development of their brain.
It's the same thing with drug-impaired driving. We have to change the dialogue here. Kids understand, after 20 years of Mothers Against Drunk Driving doing campaigns, about alcohol, but at this point kids don't see having a joint and driving as being risky as having alcohol and driving. We have to continue that as well.