Yes, exactly. It has to be totally evidence based. I totally agree.
Certainly, marketing should be out of the question. Right now, we are seeing medical cannabis companies sponsoring concerts of rappers and giving it a bit of a lifestyle thing. To me, this is a huge no-no, because as we learned with alcohol.... It's too late now. We can't undo that. We can't unscramble that egg, but we had to unscramble it in tobacco, because way back when, you had ads from doctors saying that smoking is good.