Just to specify, I think the $9.5 million was over five years, so it's not even $9.5 million a year. If you look at that, quite frankly, it's a drop in the ocean. For our campaigns that we do as a not-for-profit organization, with our 60-plus media partners who provide us with the time and space for free as public service announcements, we generate on our own $15 million a year in free public service time and space.
In the last six years that we've been in operation, $100 million of public service announcements have been aired on opioids, drug-impaired driving, and now cannabis. We have been on that forefront. We took the leadership with this thing because we followed the task force recommendations.