Just for example, right now, we're trying to work with a group in Quebec, La Maison Jean Lapointe, that has developed a very fine in-school program at junior high and senior high levels with teachers. It was funded by Health Canada and it is ready to go. They've been doing it for three years. The cost of doing these in-school programs is about $10 a head. They've been doing it with 160,000 Quebec students. There has been an extremely high level of recognition for the program. We would love to roll this out in English Canada. There are 1.5 million teenagers in the rest of Canada. At 10 bucks a pop, that's $15 million.
On September 13th, 2017. See this statement in context.