I feel that the harm that the abuse or the extreme use of cannabis can create is evident. We live with it all the time. We have 500 young people a year going through treatment. Most of them have cannabis as a precursor drug or their main drug of choice.
As Mr. Vamos just said, it's about addressing the question of messaging, trying to affect culture, making it not a cool thing to do, developing the story or narrative to point out that this is very damaging to you and very damaging over a term.