I'm one of the senior officials from Nova Scotia on the FPT senior officials working group that has been working for over a year. From the outset we have been putting forward the need for a robust conversation with Canadians around cannabis and around the coming changes in the legal status of cannabis. There certainly is a lot more work to do on that, and it has been somewhat slow. I do need to make a comment, though, that we're spending a lot of time talking about education and social marketing campaigns.
Those are necessary, but frankly, and the example of tobacco was used earlier, we have not reached the levels of tobacco use in Canada from education and social marketing campaigns, from telling people about the risks of tobacco. We have reached those levels because of using other policy levers around price, significantly limiting advertising of tobacco, and moving forward on smoke-free places and other pieces. My point is that while we do need social marketing and education campaigns—those are necessary—but if we actually don't control access and price and advertising those things, then all those social marketing campaigns will be a waste of money.