Thank you very much.
Welcome back.
My questions are more of a clinical nature. Those who have been here before know that I was a practising emergency doctor for about 20 years.
There are certain things that I saw in my practice. Certainly when I was trained, we were taught that with an infection to use the most basic one that would work, because you don't want to be fostering resistance to the more advanced antibiotics. However, we would notice very glossy ads in medical journals for more advanced antibiotics, and then you'd start seeing people showing up on these.
When Amoxil was still first line for otitis media or ear infection in a child, we were occasionally seeing kids coming into emergency who had been put on Ceclor, which I guess would be the equivalent of using a baseball bat when all they needed was a toothpick.
Have you found any undue influence of advertising to physicians in their antibiotic choices?