First of all, I think most people are more worried about their own infection, and this might seem theoretical to them, bugs that are resistant somewhere in the hospital. The research shows that you have to actually have people understand the risks to themselves. If people understand that antibiotics can cause bad skin reactions or allergies.... They're not benign. You don't want it when you don't need it. You want it when you need it.
I think there are a lot of misconceptions because people think treatment is better than no treatment, and we don't really explain risk to patients very well. It's just sort of not talked about in the doctor-patient conversation. It's sometimes hard to explain risk because risk isn't just black and white. It's a relative risk. It's a marginal benefit or a marginal risk. These are statistical concepts that are better explained with decision aids and visuals, and we lack a lot of that, so people don't really understand risk very well.