Absolutely. The Heart and Stroke Foundation's position is that we should have restrictions on unhealthy food and beverage marketing to kids. There should be a national ban. It should be as comprehensive as possible. It should use a very strong nutrient profiling mechanism. It should cover as many marketing media as possible. It's not sufficient, as was done in the U.K., to cover just TV, because then the industry just puts its resources and dollars into marketing in other media such as the Internet, fronts of packages, etc. It has to be very comprehensive.
We're looking forward to continued debate on the issue, on legislation on restricting marketing to kids, which is going to be debated in the House later on this evening. It's very, very important for Canadians and for our kids that we institute such a ban.