Certainly that's an issue. We have had an improvement in the nutrition facts table. It is going to be improved shortly. However, we also know, from a lot of research, that the nutrition facts table is not fully comprehensible to a lot of Canadians, especially folks who don't have high literacy levels and others, including children and so on. We need an easier system to communicate to Canadians what the healthfulness is of a particular food product.
There's been a lot of research done through other international organizations that have demonstrated that highly visible, prominent, easy to understand, interpretive, intuitive symbols on the front of packages can have a huge impact in terms of changing the behaviour in terms of consumption patterns of consumers. We strongly support the current work being done by Health Canada to put warning labels on the front of packs that will indicate whether products are high in sodium, sugar, or fat.