Can I add something? During the summer at Freeze the Industry we held a “plain party”, an educational night for our local communities. We went to an ice cream shop, stood outside, and basically educated the people who walked by, especially the youth, about the benefits of plain and standardized packaging. We showed them how appealing and attractive different types of cigarette packages can be.
For example, you've seen this one here. It was at the last committee meeting. This is the Vogue Slim pack. It leads young women who are vulnerable to social pressure about fitting in, to a need to look like the X, Y, or Z stereotype or whatnot, to think that if they took this sort of cigarette with this sort of branding and packaging, they would then look like the ideal person they wanted to be. In reality, it might just make them end up looking worse.
The point is that when we showed these young people what the new sort of package would look like, hopefully, they said they didn't want to hold it, they didn't want to be seen holding it, and they didn't want to smoke it. They wanted nothing to do with it.