We know that branding and marketing directly influence youth. If the industry does not think that packaging influences anything, we're not sure why they are so vehemently determined to keep the 25% of marketing leeway they currently have.
What we would want to see is indeed that they introduce plain and standardized packaging to make those health messages readily available, and just to know that some people may argue that even though the packages may be hidden behind power walls in convenience stores or whatnot, they are still exposed in our society and people can still look at them anywhere they go. They're littered in the streets; they're poking out of people's pockets; they're flashed around during smoke breaks.
We want to reiterate that we urge this committee and the government to introduce and legislate plain and standardized packaging, but to do it correctly and make sure that all the loopholes for any marketing or leeway that the industry could have are closed and secured forever.