Well, again, if you look at the totality of the evidence.... My understanding from people who have looked at this in detail is that the evidence does not support that plain packaging creates a significant increase in the use of contraband products, especially when you have plain packaging as part of a comprehensive tobacco control strategy, part of which is policing and criminal justice efforts that are enhanced to deal with contraband.
On February 26th, 2018. See this statement in context.