Actually, that's a very important question. Information about palliative care and understanding about palliative care is a huge question because a lot of Canadians do not understand what palliative care is, and what they do understand is very worrisome to them. That creates a barrier to early referral to palliative care because they believe that curative care and palliative care cannot coexist, that if they're referred to palliative care there's nothing else that can be done for them.
End-of-life care planning is arguably something we should all do in terms of planning for the care we want at the end of our lives, being clear and explicit about that with our families, our health care providers and everyone we can explain it to, so we're sure we get the care we want at the end of life. However, naturally, it is something I think most people put off a little too long. It's another area we are focusing on in the action plan, to make sure people have conversations about what they want at the end of life.