Absolutely. We're watching other breweries shut down right now, simply because the narrative that's out there is, “Why are we allowing alcohol producers to be open and schools to be shut? How dare they want to make money during a pandemic? How dare they not protect the public?”
We're watching the people in our industry close their doors because of the narrative. It's very harsh. It's difficult to balance the desire to bring in revenue and the requirement to protect the public's health.
When we talk with other business owners, there's no question; we have all cried. We have all screamed and yelled, and wondered how in the heck we are going to get through this. It's probably more than most can handle.