I hope that people in the industry watch this and know that I'm cheering for them. I want them to succeed. It's just like when we had the Smoke-Free Ontario Act come in, and people told me that this was the end of restaurants. It was going to destroy everything, and everybody was going to move elsewhere. It didn't happen, folks. You can go back and watch the videos on seat belts, which were going to destroy industry and make everything terrible.
This is what happens. Conservatives use these arguments, this fearmongering, that the end is going to happen and that, if you keep people safe, you're making this terrible choice that's going to destroy industry.
I would say to anybody in the industry that having the power when there is a serious human health issue, and only then, to recall products and have fines determined by a court, to make sure that the court can appropriately disincentivize that bad behaviour and punish those who do it, is just good common sense, and it makes the Canadian brand strong.
If you're a compliant business or you're a business that's even trying to be compliant, this will cost you exactly zero dollars. If you're a consumer, you're going to be able to see that “made in Canada” and know that the product you're taking is safe. That's worth a lot. When we sell that product around the world and they see “made in Canada” and see that it's safe, that's worth a lot. We need to protect that.
One of the reasons I'm being so forceful here today is that there's been so much misinformation that we have to spike through that misinformation so that people hear the truth. If you are a compliant business or a business trying to be compliant, you have no cost and nothing to fear here, just like if you're not committing crimes, you don't have to worry about the punishment for a crime.