Let me give you a specific example of where it could have been used. In 2019, Health Canada received a consumer complaint about an adverse reaction leading to hospitalization after taking an unlicensed kratom product. Health Canada requested that the firm stop the sale of the product. That's the power we had at the time: to say that it had to stop selling this product.
The problem is that we have no power to pull it from the shelves, so it just sits there on the shelf, dangerously contaminated. That leaves us to beg and plead for the individual to take it off the shelf, to chase down the places where it might be and to ask them, pretty please, to take it off the shelves. Nowhere else exists where we would allow that kind of thing to happen.
What Vanessa's Law does, then, is make sure of two very important things. First, with regard to that plant I was talking about that was contaminated with animal feces and urine, we can recall those products, so that nobody is using those products that are contaminated, and we can also empower the courts—not us—to be able to determine, in a judicial process, what is an appropriate fine for the negligence and to ensure that there is a penalty associated with that negligence.
Now, the last point—and this is an extremely important point—is that if you are compliant or trying to be compliant, this never gets triggered. For a company that's a good actor, the cost of Vanessa's Law is exactly zero dollars. In fact, I would argue that undermining the made-in-Canada brand by creating a circumstance where there is uncertainty about whether or not products on the shelves are safe makes Canadian products worth less and puts Canadian companies at risk in terms of their global brand recognition.
When you talk to a company.... I'm sorry to pick on Jamieson; I was there recently. Jamieson is an amazing company. When they sell around the world, they will tell you that the Canadian, made-in-Canada and Health Canada-regulated brand is worth so much to them as they export around the world. We have to protect that.