Thank you, Mr. Davies.
There have been a few European countries, as well as the U.K., Chile and Spain, that have introduced similar legislation. Mexico did in 2014 and Chile in 2016.
It's called the M2K, the marketing to kids legislation. They have gone back and reported success in terms of the positive aspects of limiting marketing to kids.
I can tell you that the U.K.'s legislation focuses on restrictions for television between 5:30 a.m. and 9:00 p.m. and a total ban on paid ads online.
Spain and the U.K. are also developing the M2K legislation after not observing positive impacts from industry self-regulation. Spain's legislation is still being developed.