If I remember correctly—and correct me if I'm wrong—manufacturers of cosmetic products, aesthetic products, are not supposed to do direct marketing to consumers, yet if you go on Instagram, you see direct publicity for Botox or breast implants.
Who's on Instagram and TikTok? You see that 20-year-old, and there is a label—Juvéderm, Allergan, Botox. Any 20-year-old who sees that can say, “I can have access to breast implants or Juvéderm” and is going to be attracted to that.
I think that whoever is in charge of looking at that particular issue should be looking at what's happening on social media right now.