There are some key things today. We don't use antimicrobials for growth promotion. That has to be shared. People should know that. We are all working in an antimicrobial stewardship framework. We're all working within the pan-Canadian action plan and we are all working to implement the pan-Canadian action plan into our programs. Our producers participate in these programs. They're audited in these programs. We need to tell people that.
People need to be aware that we are participating in the Public Health Agency's CIPARS program. We are monitoring for resistance. We're not seeing issues. We should be telling people about that. We are using the use data that's generated by CIPARS to help create education opportunities, to help work with our veterinarians, to help work with our nutritionists, to help work with our surveillance and intelligence bodies and to ask for and promote new products.
We have a great story to tell, but we're not telling it.