In short, yes, it did. Through FHCP, we also represent makers of non-prescription drugs. As a result of Vanessa's Law, they underwent a plain language labelling regulatory change in the mid-2000s, when we did see, in particular, that it raised the cost of labelling. Manufacturers did incur significant cost increases for those labels.
It also saw the use of things like flexibilities for how we can apply the correct information onto a label and the use of something called “innovative labels”. If you've ever seen a bottle on the shelf in your pharmacy with one of those peel-backs, that's an innovative label. It's needed to ensure that there's room for all of the required information to be on that product. Those are actually very costly and add a lot of complexity to the packaging and labelling process.
We had that experience with OTC PLL, and now we are seeing it through the NHP labelling regulations, which is part of the reason that I've been looking at what's being proposed under red tape reduction. We're having conversations around how we can ensure both that labelling is flexible enough for manufacturers, so that consumers have access to the information that they need, but also, in looking ahead, that there may be some components of digital labelling we can use that reduce that time from label change to information actually being in the hands of consumers.
It's still very early days, but I think those are the types of reforms we're looking at that will help to reduce costs for manufacturers while ensuring that consumers are protected because they still have access to the product information they need to use that product safely.
