Hello; my name is Ilona Dougherty. I'm the executive director of Apathy is Boring.
Apathy is Boring was founded in January 2004 by three young Canadians who were tired of seeing their peers feel disconnected from our democratic system. It's a national, youth-led, non-partisan organization that aims to use art and technology to re-engage youth in the democratic process. After gaining notoriety through well-received get-out-the-vote campaigns during the federal elections of 2004 and 2006, Apathy is Boring continues its year-round work on democracy projects that create dialogue between youth and their political leaders.
For nearly four years now, Apathy is Boring has been working towards empowering youth, statistically the least likely to vote, with the tools to inform themselves, a venue for dialogue, and an edgy and straight-talking approach. Using concerts, a clothing line, a media outreach campaign, and an informative website, Apathy is Boring has been able to reach over 500,000 young Canadians.
We know that young people are disconnected from our traditional political institutions, so we use social networking, music, and clear, accessible information to reach our generation, providing them with tools to get involved in civic life and the democratic process and particularly encouraging them to vote.
Apathy is Boring has established itself as a respected voice on youth engagement. We have been recognized and supported nationally by a diverse cross-section of NGO, corporate, and celebrity partners, not to mention ongoing recognition by the Canadian media. As a result, Apathy is Boring has begun to bridge the gap between youth and politicians, helping youth join the political dialogue once again. A great example of this is my presence here today.
The fact remains that young voters are not opting into our democratic system. Youth are disengaged, and we should make every effort possible to involve the next generation. Voting is only a small part of this issue, but it is a critical low-risk entry point for youth to show their willingness to be active citizens. Apathy is Boring believes that democracy should evolve, and that democracy should involve an opportunity for ongoing dialogue with citizens, particularly those often marginalized by society.
We must ensure that not only do we reach those youth who are readily accessible--often the over-engaged--but we must also work hard to reach out to unengaged youth, who often do not have their voices heard. Unless we encourage youth to opt into the system at a young age by voting, they have a much lower chance statistically of becoming engaged at a later stage of their lives. Apathy is Boring believes in accessibility in offering youth as many options to get involved as active citizens as possible.
The question I leave you with is this: will this bill truly expand the opportunities of youth to become active citizens in our democratic process? If we don't address the issue of youth engagement now, we will not have a representative democracy worth worrying about 20 years down the line.
I've given all of you today our youth-friendly guide to intergenerational partnerships. Hopefully today is the beginning of an intergenerational partnership in which we truly will be looking at youth engagement in voting and how we can make strides to that end.
Thank you very much.