The only information I have on how well the advertising campaign worked is the following statement in the summary: “Communications campaign was relatively effective in raising awareness and understanding of the new identification requirements.” Then a little more, which is that it looks like about a quarter had kept the material that was sent to their houses, a little more than that on the requirement for information, and the voter information card, which was still sent to everybody, appeared to be the principal source of information.
In terms of newspaper and radio advertising, the reach was fairly small. But overall, the communications campaign was somewhat successful, is what I would call it. You're talking about in the opinion of the....
There's an interesting gap in the information, and that's that election officials have a less optimistic view of the world than actual voters. Voters are happier than the election officials, I guess because a voter has a single experience, and the election official looks at their 200 experiences and remembers the one problem.
The voters themselves considered that they were reasonably—about a third of them felt somewhat well-informed.